Of course our recession time helpers are super experts, but they don’t know everything. Here are some helpful articles if you want to do your own research and come out of the recession stronger than ever.
Managing Marketing Investments
Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk, says this Harvard Business review article.
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Do Not Immediately Cut the Marketing Budget
Firms who slash marketing budgets during recessions will ultimately have to spend considerably more than they saved in order to recover from the losses they inevitably suffer.
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Focus on Retaining Existing Customers
Hanging onto your current customers should be your primary goal during a recession. Marketing to your existing customers is more effective and less expensive than trying to find new ones.
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Understand how consumers are spending
What do consumers buy during a recession? Get innovative with your strategy for effective recession advertising.
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